"All that will matter at the end of the day is how we helped improve the life of someone else. Everything else will fade… but how we love will always stand."
Brooke Reynolds left her profession as a lawyer to create a women-centered company with giving at its core. And Socialite Pink was born!
With little knowledge of the jewelry industry, Brooke rolled up her sleeves and got busy learning with classes and Youtube videos. Soon after, she launched Socialite Pink, which donates one piece of jewelry to a girl or woman in need for every piece you buy. GO BROOKE!
Every Ella: Tell us a little about yourself.
Brooke Reynolds: I’m a Virginia girl who met a California boy while at a Michigan law school and followed that boy to Texas, where we’ve been for almost 8 years now. I practiced commercial real estate law for 8 years here in Texas before quitting to start the company of my dreams, Socialite Pink. I have a puppy named Noah who runs our house. I’m also Auntie B to the world’s 2 cutest nephews.
You were a lawyer for 8 years. Why did you decide to leave that profession?
You know when you know deep down in your knower that something isn’t right? That’s how I felt about being a lawyer. It just wasn’t for me. I felt stifled and stuck. I longed to be creative and to build something. Leaving the practice of law was SUCH a leap of faith. But I’ve always said that I wanted to live a life poured out, a life of no regrets. I want to leave everything on the table and go for it! And so I did.
What is Socialite Pink?
Socialite Pink is a jewelry company with a heart for giving. I believe passionately in sparklegiving: giving what you have to brighten someone’s day. I’m on a mission to create new and beautiful ways for women to experience the power of sparklegiving and to make giving a part of daily life. Socialite Pink puts the power of giving directly into our customers’ hands with our “sparkle you, sparkle her” donation program. When you purchase a piece of our jewelry, we’ll donate a piece to a girl or woman who’s overcoming incredible challenges. There’s so much power in connection, in coming alongside another woman to say, “Hey, I know the road has been tough. But keep going! You’re amazing and you’re not alone. WE ARE WITH YOU AND FOR YOU.” With each purchase, our Giving Tribe (our incredible customers) are encouraging and celebrating some pretty amazing sheros as they continue on their life-changing journeys.
How did you come up the idea?
When I started the company, I really only had 2 core requirements: I wanted to start a company that supported and encouraged women and I wanted it to be rooted in giving. I actually had no idea what I was going to sell, to be honest. I then thought, “I could probably figure out how to make jewelry.” So I took some local classes and watched some YouTube videos and just… went for it. Even though the company has evolved over the years, it’s always stayed true to those 2 core principles. I think that’s so important when you start a biz: be flexible enough to flow with needed changes and unexpected reboots but stay true to your mission and passion.
Did you have a background in jewelry design. If not, how did you learn?
Nope, not at all! I wasn’t even a crafty person or someone that made things as a hobby. I had never made jewelry in my life (except for those knotted friendship bracelets that were so popular when I was a kid). When you decide to do something, you’ll amaze yourself at your ability to learn and improve. My collections have come a LONG way from our start. I think that’s another important part of going after your dreams. Don’t wait to FEEL like you’re ready. You’ll never feel that way. Just start walking, putting one foot in front of the other. You’ll look up one day and say, “Wow! Look how far I’ve already come!”
You also give back to charity. Why is that important to you?
I could seriously write a book on this question. First of all, I’ve been so blessed. I don’t just have a great family. I have the world’s greatest family. I don’t have an amazing husband. I have the MOST amazing husband. Good girlfriends? My pack of crazy friends could write the book on how to be a fabulous bestie. Don’t get me wrong, I’ve definitely faced obstacles and trials. We all have. But in those times, I look at all that God has given me and I’m just grateful. When your heart swells with gratitude like that, you can’t help but want to help others. I think a life of no regrets requires that you make giving a part of your life. All that will matter at the end of the day is how we helped improve the life of someone else. Everything else will fade but how we love will always stand. I want to help empower and inspire women to give. I’m so proud of Socialite Pink’s role in making giving easy, lovely and sparkly!
What is the biggest challenge when running your own company?
Uh… is everything an acceptable answer here? Running my own company has been the greatest challenge of my life. Hands down. Drop mic. I actually liken entrepreneurship to marriage. Marriage will teach you more about yourself than you’d ever imagine. In marriage, there’s no escaping the need to grow and just be a better person. Entrepreneurship is like that too. It forces you to be BETTER. If you’ve had an issue with procrastination, for instance, that’ll affect your business so you have to deal with it. No more excuses. I think the character development has been the most difficult. It’s hard (like, haaaarrrrddddd) to change old habits and mindsets. But I’d much rather have a successful biz than hold onto old ways.
And the most rewarding part?
The most rewarding part has been the giving. Even simple things like giveaways! It’s really magical to be able to make someone’s day better than it was before. Whenever you interact with any other human, you have this amazing opportunity to affect their day. You can make it better or worse. It’s totally up to you. When you give, it’s a sure-fire way to know you’ll leave them better than they were before.
Why is empowering women so important to you?
I absolutely love seeing people soar. By far, the best part of my prior career as a lawyer was mentoring other women and minorities to help them achieve their career goals. Even though I didn’t want to be a lawyer, I wanted to do everything I possibly could to help them be successful if that’s what they wanted. It’s one of my greatest joys to help others live their best life. Anything I can do to empower women on their journey, I’m so down for that!
What accomplishment are you most proud of?
Recently I had to make some really tough decisions regarding the direction of the company. I changed business models, let go of a revenue stream and redirected my marketing efforts. Changes that fundamental, especially after being in business a few years, are never easy. I really think a lot of people would’ve quit. But I bunkered down to stay the course and have kept moving forward. I love the saying that you’ll win if you don’t quit. I’m most proud of my perseverance and endurance.
Name one woman who has inspired you.
My Mom. Talk about a woman full of grace and beauty. She’s one of the best humans I know. She’s gentle and kind, even when she’s telling you all about yourself :>). I’ve never seen a better example of what a wife, mother and friend should be. She has always been so encouraging, excited for me to follow my dreams and is always there for me if ever I fall.
What are your dreams for the future (professional and personally)?
I’m excited to hone my craft as a CEO. I’m committed to continuing to learn and grow so that I can give Socialite Pink the best opportunity to grow and become the company I’ve always envisioned. Personally, I want to make volunteering and actively participating in charities more a part of my everyday life. It’s really hard, with the demands of career, home, friends, family. I know I’m not the only woman who struggles with juggling all of these responsibilities and also being present to help others. It’s one thing to make donations, which is wonderful, and I’m so thrilled to be able to do that everyday through Socialite Pink. But it’s such a different thing to look someone in the eye and tell them they’re not alone. I want to take this volunteering journey for myself and use it to empower other women to find ways to give back that fit beautifully within their lives.
What advice would you like to give to girls?
Beauty: There was this show that I used to watch when I was a kid called “My So Called Life,” starring Claire Danes (of “Homeland”) and the delicious… I mean talented Jared Leto. There was this one scene where the mom says to teenage Claire, “I wish I knew how beautiful I was when I was your age.” The mom was saying she had spent her teenage and 20 something years, wishing to be taller or thinner or blonder. She never took time to appreciate all the beauty she had. She just wasted all that time longing for something else. I think so many girls and women do that. There is so much freedom in loving yourself for what you have, who you are and what you look like right now. Don’t put your happiness out of your reach by longing for something you don’t have. Look in the mirror and say, “I am just so dang cute!” Real talk: I do it all the time and it always makes me smile and I instantly feel better!
Dating: I have the smartest, kindest, most supportive, funniest, most loyal hubbie in all the land. He’s the nut in my Nutella! My dating strategy was to only date the best. So guess what that meant? I was single. A lot. Like, a lot a lot. And you know what? That’s SO ok. It’s ok to not have a boyfriend all the time. You are so worth waiting for amazing. You are such a wonder-filled, never seen before and never seen again gift. You have the right to require the best.
- Dreams: Honey, go for it! Spend quality time doing real research. Talk to people who have the job/business you want. That’s the best way to get the real deal. Then put a plan together because a dream without a plan is just a wish. You don’t need a 40 page PDF with graphs. Something that’ll fit on one page will do perfectly. And then work your plan. Take one step at a time. People have walked across America by taking just one step at a time. Don’t listen to naysayers. We all have 1 life to live. When we start listening to what others tell us about our dreams, we give them 2 lives to live (theirs and ours) and we’re left with 0 lives to live. Remember, no regrets!